“[At the cruise show], cruise lines typically focus on direct business. We have a very solid distribution strategy – you won’t see Royal Caribbean doing any activity that wouldn’t give agents the chance to get the booking,” he said.

For the duration of the cruise show (from Friday January 9 to Monday January 12), the line will be offering $100 onboard credit on any booking, in addition to the existing “buy one get one half price” offer on Caribbean cruises and all-inclusive promotion on its other sailings.

“Many lines have offers that are only available to consumers attending the cruise show,” Leven said. “We’re saying that this offer is available to everyone, and can be done through your travel agent.”

He added that the line would not be attending any consumer-facing cruise shows in 2015, although he said promotions would differ for these throughout the year.