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Ryanair ponders return to package market eight years after failed first attempt

Air
Harry Kemble
4 September 2024

Ryanair chief executive Michael O’Leary is considering entering the package holiday market in a bid to attract more customers, raising the prospect of travel agents selling its holidays.  

Ryanair chief executive Michael O'Leary (Credit: Ryanair)

Michael O'Leary has not ruled out the idea of opening a holiday division (Credit: Ryanair)

O’Leary has previously dismissed suggestions the low-cost carrier could offer package holidays in the future, but told The Telegraph: “I wouldn’t rule out setting up a holidays division. The holiday product is probably a reasonable way of charging higher fares and yields and for wrapping it into a package.”

But he added Ryanair wouldn’t launch a package-holiday division until it had taken delivery of all 350 aircraft on order from Boeing. 

He stressed the new aircraft would allow Ryanair to grow traffic aggressively for some years without departing from its existing model.