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Saga 'to work with smaller group of trade partners'

Operators
James Chapple
19 January 2022

Saga has confirmed plans to overhaul how it works with the UK travel trade this year across both its holidays and cruising divisions.

Saga Cruises Spirit of Adventure External (Credit: Saga Cruises).jpg

The over-50s specialist will work with fewer agents as travel emerges from the Covid crisis, despite hailing the trade for its support just a matter of months ago. In a statement, a Saga spokesperson said the move was part of a strategy "to build a more agile travel business". All existing trade bookings will be honoured.


"As Saga customers return to travel throughout 2022, we have made changes to our business to ensure we are delivering the holidays our customers want," they said.