The business said that nearly 50% of its sales have been for travel from May 2023 and beyond, "suggesting the early booking behaviour pattern has reverted to pre-pandemic trends".

Stuba set new sales records last week (week beginning 23 January) both in terms of revenue and room nights book, outstripping pre-pandemic levels.

Compared with the same week in 2020, Stuba recorded a 47% increase in revenue, with 88% of all sales coming for four-star and five-star properties.

It said growth was "solid" for all key leisure destinations across both long-haul and short-haul markets. These include Cancun and Riviera Maya, Santorini, Hawaii, the Amalfi coast, Bali, Barbados and the Costa del Sol.

We’re absolutely delighted with how the year has started," said Stuba chief commercial officer Matt Stuart. "To see such a strong start to sales in terms of room nights booked and revenue is really encouraging.

"We are always very grateful for all the support from our partners and agents, and we are thrilled our industry finally seems to be returning to where it deserves to be."