David Castle becomes business development manager for Sandals and Beaches Resorts, responsible for growing trade business across Yorkshire, Leicestershire, Lincolnshire, Nottinghamshire, Norfolk, Suffolk, Cambridgeshire and Northamptonshire.
Castle was previously account manager in the business development team for almost four years.
He said: “I am delighted to take on the position of business development manager at Sandals and Beaches Resorts, as it’s a natural step forward within a company that I am passionate about.
"I am excited to be working with lots of fantastic travel agents across a range of areas and developing sales within these regions for our brands going forward.”
In addition, three business development managers – Tamzin Bishop, Faye Read and Lorraine Adams – take on new areas as their colleague Kirsty Clarke goes on maternity leave.
Bishop will cover Cheshire, Lancashire, the Isle of Man, Merseyside, Manchester, North Wales, Staffordshire, and Derbyshire.
Read will oversee Sussex, Middlesex, Surrey, Berkshire, Buckinghamshire, the Channel Islands, Dorset, Hampshire, the Isle of Wight, and Oxfordshire.
Adams will now cover Essex, Bedfordshire, Hertfordshire, London, and Kent.
The all-inclusive specialist said sales were strong as most of its 19 resorts are in green and amber list destinations.
