Sandals Resorts International will commemorate the life of late founder and chair Gordon "Butch" Stewart in a series of on-property and digital happenings timed to honour his 80th birthday on Tuesday (6 July).
Each resort will be presented with a framed photograph of Stewart to be displayed in a "prominent position" for viewing by guests, team members and visitors.
In addition, each resort will introduce an "Ocean Lookout" – a favourite spot identified at each hotel that was noted by Stewart for its "stunning views" of the sea.
Every Ocean Lookout will be accompanied by a plaque with the following inscription: “‘My idea of luxury is being by the sea…’ – Gordon "Butch" Stewart, Founder, Sandals Resorts. As it was for our founder, may the Caribbean be an endless source of inspiration, peace and pure joy."
Sandals’ UK team paid tribute to the late founder earlier this year, and executive chairman Adam Stewart spoke to TTG for this month’s July issue about the future of the business and his father’s legacy.
Speaking about the commemorations, he said: "These are small ways of honouring big things that were important to my dad."
"My father’s image, displayed with honour in our resorts, is important. It shows the world that behind our brands, we are a sixth-generation Jamaican family with roots firmly planted in the Caribbean.
"Outside of being a tourism leader, my dad grew up on a beach and enjoyed the simple things in life. Family and the Caribbean is who we are, and he gave that to us.
"Today, we take this moment to celebrate him and honour how deeply missed he is."