The multi-million dollar global campaign, launching in the UK on 7 January 2025, will span email marketing, digital and print advertising across consumer and trade press, and TV advertising throughout the year.
Designed to showcase the Sandals and Beaches Resorts’ Caribbean heritage, specifically how the brands are family-owned in the Caribbean, Made of Caribbean is seeking to inspire travellers “to make a genuine connection with the islands Sandals and Beaches Resorts call home”, Thompson told TTG.
