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Sandals to end agent price parity next week

Hotels
Will Payne
16 December 2022

Sandals has announced plans to end price parity for travel agents next Monday (19 December), but said it is "still committed" to supporting its trade partners.

Sandals first opened its doors in Montego Bay on 27 November, 1981

The firm’s UK tour operator Unique Caribbean Holidays (UCHL) blamed "severe economic challenges and ongoing travel disruption" for its decision.

UCHL said its decision to undercut agents by around 2% comes in a bid to "limit the impact on agents’ trading performance" and to "protect the trade’s ability to grow revenues and commission earnings". 

"Despite this change, we will continue to offer the best B2B pricing for Sandals Resorts and Beaches Resorts, with flight-inclusive holiday packages on sale for departures up to 2025," a UCHL spokesperson added.