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Scenic cuts single supplements to boost solo traveller business

Cruise
Will Payne
19 January 2023

In a bid to tap in to the solo traveller market, the Scenic Group has reduced single supplements on a range of its most popular river and ocean cruise itineraries.

Twynam joined Scenic in late October, bringing significant cruise industry experience to the role

Richard Twynam joined Scenic in October 2022

The group is encouraging agents to "look beyond the couples market" with the new initiative, which applies to itineraries with the firm’s Scenic Luxury Cruises and Tours and Emerald Cruises brands, ranging from eight to 15 days in duration on departures in 2023 and 2024.

Richard Twynam, who took over as Scenic Group UK and Ireland managing director in November 2022, said: "The business is committed to developing and strengthening its ties with retailers, as this move with single supplements demonstrates.