The group is encouraging agents to "look beyond the couples market" with the new initiative, which applies to itineraries with the firm’s Scenic Luxury Cruises and Tours and Emerald Cruises brands, ranging from eight to 15 days in duration on departures in 2023 and 2024.
Richard Twynam, who took over as Scenic Group UK and Ireland managing director in November 2022, said: "The business is committed to developing and strengthening its ties with retailers, as this move with single supplements demonstrates.
"In the luxury market you are dealing with high-value products and single supplements can sometimes be a stumbling block.
"Reducing supplements for solos gives agents more opportunities to sell. There are lots of affluent single travellers out there who we know would love the quality, immersive holidays that we offer."
