The group is encouraging agents to "look beyond the couples market" with the new initiative, which applies to itineraries with the firm’s Scenic Luxury Cruises and Tours and Emerald Cruises brands, ranging from eight to 15 days in duration on departures in 2023 and 2024.
Richard Twynam, who took over as Scenic Group UK and Ireland managing director in November 2022, said: "The business is committed to developing and strengthening its ties with retailers, as this move with single supplements demonstrates.