With more than 12 years’ experience in travel, Readman worked in overseas roles at Walt Disney World Resort and Thomas Cook before moving into management at Contiki Holidays, Royal Caribbean Cruise Line and Celebrity Cruises.
With responsibility for the North West, Midlands and South West, Ryan will report into Ambassador’s divisional sales managers Louise Tansey and Karen Cameron.
Readman said: "As we look to showcase our premium-value product to our valued agent and trade partners, I’m looking forward to working alongside the Ambassador team to help promote all the great opportunities available to them."