The group announced its 2020 charity partnership on Wednesday (13 November) with the specific aim of raising funds to tackle childhood asthma.
Fundraising efforts will span staff, agents and customers, with events involving teams at 75 Specialist Leisure Group bases across the country.
Richard Calvert, SLG chief executive, said: “We’re really proud of this new partnership and plan to work with Alder Hey to help fund pioneering research and development to target asthma among children.
