Last month, the best and brightest in the field were invited to tell TTG, for once, all about themselves rather than their clients.

The accolade will recognise the company deemed to have worked most effectively with the travel trade and national media in the UK and Ireland over the past year.

Last year’s inaugural winners, Lotus, have made the final six again, but they face stiff competition from five more than worthy successors.

TTG can now reveal the full shortlist for the award, which is sponsored by Harp Wallen and will be presented during the annual TTG Travel Awards ceremony in September.

They are:

• Brighter Group
• Grifco PR
• Lotus
• Made
• Siren Communications
• SLC Representation

TTG group editor Pippa Jacks said: “PR and representation companies continue to innovate, enabling destinations and travel brands to stay front of mind," she said. "This category recognises the field."

The winner will be announced at the awards, which will be held at London’s Lyceum Theatre on September 17.