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Ski clients remain ‘resilient’ despite travel restrictions

Government
Rob Gill
23 December 2021

Winter sports clients still want to travel this season, despite a series of new restrictions imposed by key ski destinations, due to the spread of the Omicron variant of Covid-19.

The ski market should benefit from the easing of restrictions in Austria and Switzerland

Diane Palumbo, sales and marketing director at Skiworld and a board member of

Seasonal Businesses in Travel (SBIT), told BBC Radio 5 Live that skiers still wanted to travel.

“There’s a lot of resilience among skiers and customers – they are incredibly understanding about the situation,” said Palumbo.

France and Germany have currently banned UK holidaymakers, while Austria also tightened its restrictions for UK visitors on Wednesday (23 December).