Diane Palumbo, sales and marketing director at Skiworld and a board member of
Seasonal Businesses in Travel (SBIT), told BBC Radio 5 Live that skiers still wanted to travel.
“There’s a lot of resilience among skiers and customers – they are incredibly understanding about the situation,” said Palumbo.
France and Germany have currently banned UK holidaymakers, while Austria also tightened its restrictions for UK visitors on Wednesday (23 December).