The ski market looks set to close in on 2019 levels this winter with Brits’ appetite for winter sports breaks poised to defy the ongoing cost of living squeeze.
(Credit: iStock)
Data published by aviation analytics firm Cirium and ski specialist Ski Solutions has revealed December flight departures are scheduled to run to 96% of 2019 levels, up 16% on December 2022.
According to Cirium’s figures, Austria has emerged as one of the largest winter markets – with flights exceeding pre-pandemic levels by 8% – followed by the likes of Italy and Norway.
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The ski market looks set to close in on 2019 levels this winter with Brits’ appetite for winter sports breaks poised to defy the ongoing cost of living squeeze.
(Credit: iStock)
Data published by aviation analytics firm Cirium and ski specialist Ski Solutions has revealed December flight departures are scheduled to run to 96% of 2019 levels, up 16% on December 2022.
According to Cirium’s figures, Austria has emerged as one of the largest winter markets – with flights exceeding pre-pandemic levels by 8% – followed by the likes of Italy and Norway.
Similar trends were reported by London-based operator Ski Solutions, which saw a 10% year-on-year rise in the number of overall reservations. The firm has also reported an increase in trips to Austria and Italy, with bookings up by 48% and 20% respectively.
“It’s very reassuring to see the increase in demand since pre-pandemic levels to our core countries of destination,” said Ski Solutions managing director Ian McIlrath. “We remain very positive about the outlook for the 2023/24 ski season.”
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