The London-based firm, which has operated as both an operator and agent specialising in catered chalet breaks, has taken down its website and replaced it with a short message from the business thanking staff for their efforts and clients and suppliers for their loyalty.

"Despite our very best efforts, we have regrettably been unable to navigate the extraordinary challenges our industry has faced over recent years," read the message. "The immeasurable combined impact of Brexit and Covid, which has more recently been compounded by the cost of living crisis, has resulted in us not being able to fulfil our obligations and most importantly, our valued guests’ ski holidays.

"We are in the process of urgently contacting customers with forthcoming ski holidays to lay out the options available to them. We aim to advise everybody within the next three days."

The message continued: "We would like to thank all our customers and suppliers who have showed us such loyalty over the last 20 years. Our thanks too go to our incredible team of staff who have supported us throughout. We are so hugely sorry for everyone affected by our failure."