Sherwin Arends, who hails from Cape Town. joins the tourist board from Audley Travel.
He brings 12 years’ experience in the travel sector.
Arends moved to the UK six years ago after travelling the world as a member of Qatar Airways’ cabin crew.
Laterly, he served as senior product executive at Audley Travel.
He will be tasked with building and maintaining key travel trade contacts in the UK and Ireland.
This will include leveraging SAT’s research and insights to ensure agents have all the information, knowledge, tools and support to sell holidays to the country.
