The guides, who are based all around the country, have been hand-picked by the tourism board with the aim of connecting UK travellers with the people of South Africa.

They include a game ranger, an outdoor adventure guide, a marine biologist, a chef, a wine expert and local city guides.

Holidaymakers can book individual tours with a guide, as well as tailor-made multi-day packages.

Tolene Van der Merwe, South African Tourism hub head UK and Ireland, said: “One of the things people always remember after visiting our country are our friendly and welcoming South Africans.

"We are so proud to be able to share just a few of the country’s most talented and passionate guides for our ‘Meet Your South Africa’ campaign.

“These guides truly highlight the rich diversity of South Africa and our incredible array of once-in-a-lifetime experiences across the destination, from our awe-inspiring landscapes to our world-class wine and cuisine and our unforgettable wildlife encounters – both on land and sea.

“The new website serves to connect UK travellers with South Africans and allows them to meet the stars of the campaign and preview their associated tours before they book.

"We hope that our campaign will inspire travellers to book a trip to South Africa in 2019.”