Martin Alcock, director of the Travel Trade Consultancy (TTC), warned Aito conference delegates that large tour operators might have to start pulling levers if they don’t achieve the growth they’re anticipating next year.
This, Alcock told the conference in Thessaloniki, could lead to potential price reductions, impacting the rest of the market – including specialists.
"I personally cannot see there’s enough demand for all of them to achieve [such a growth],” he said on Friday (24 November). “The big fear therefore is that they will become like Icarus, flying too close to the sun.”
