Agents could be joining the operator on the west coast of Mexico or Mauritius, while during January and February, all bookings made with Pure Luxury will be entered into a weekly prize draw to win luxury gifts. 

January’s themed prizes will be based on wellness and detox, whilst February will focus on wine hampers and restaurant vouchers.

All agents need to do to be in with a chance of winning is make a Pure Luxury package booking between 2 January and 29 February 2024 and send their name and booking reference to win@pureluxuryholidays.co.uk

Pure Luxury’s Travel Trends 2024 campaign features 65 properties, broken down into eight themes: Beach Retreats; Romantic Escapes; All-Inclusive; Newcomers; Wellness; Epicurean Escapes; Wanderlust and Family Holidays.

An 84-page book has also been created to support agents, available in both print and digital, being sent out to 500 partners from early next month including marketing materials for peaks promotions.

Social media assets, 65 offers priced from regional airports and downloadable marketing tools will be available for agents on a new microsite when the campaign launches next week.

Agents can also earn up to £1,500 Farebank Rewards on all Pure Luxury package holiday bookings to be redeemed against a range of high street vouchers or for their own Pure Luxury holiday.

Sarah Lancashire, marketing director for dnata Travel Group UK, said: “As we start a fresh new year and head into our biggest booking period, it was important for us to answer the call for every demand and deliver the most current, market-leading inspiration. 

“Therefore, our Travel Trends 2024 campaign showcases the most in demand destinations, on-trend escapes and sought-after experiences, with every detail meticulously gathered by our expert teams who truly understand luxury.”