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Steve Byrne: ‘I'm just delighted we're back doing what we do best’

Opinion
Steve Byrne
16 February 2023

It has been great to see peaks arrive – no longer a distant memory for the industry after the events of the past few years, with an influx of people wanting to get their all-important holidays booked for 2023 and beyond.

Advantage is hopeful a good summer holiday experience will tempt families to book for October half-term too

We’re seeing more customers than ever looking for the trusted travel advice, reassurance and care that comes with having their own personal travel expert who can be there for them beyond the booking – I’m delighted for every trusted adviser after everything we’ve been through.


It takes huge talent and a special type of person to be a trusted advisor, which was highlighted more than ever during the pandemic. Now, during peaks, they’re working round the clock to get bookings over the line and to provide the very best, most caring service to customers, guiding them through the myriad choices they have.