The virtual marketplace will bring together buyers and suppliers specialising in adventure and experiential travel for one-to-one meetings. Buyers can register for and attend the marketplace for free, where they will be able to meet with a range of global DMCs and tourist boards. Any buyers wishing to register can do so here.
The conference, meanwhile, will take place on Friday 4 February at South Africa House in London, held in partnership with headline sponsor South African Tourism. More than 100 travel trade members will attend the conference in person, and there will be a livestream option for those who cannot make it to London.
Under the theme #ATN22 adventure lift-off, there will be a series of panel sessions curated around adventure travel, sustainability and recovery from the Covid crisis. More than 30 speakers and panellists are confirmed for the conference, with sessions to be moderated by founder of Nomadic Thoughts Jono Vernon-Powell.
TTG is the ATN’s trade media partner, with group editor Pippa Jacks set to moderate a marketing-focused panel session entitled "pushing the reset button". There will also be lunch during the conference and in the evening, a drinks reception serving South African wine and canapes.
Tickets for the virtual conference livestream cost £29 and are available here.
"ATN22 is the first event of its kind to kick-off 2022. The response has been overwhelming, with tickets selling out for the Friday in-person conference" said Pru Goudie, founder of Adventure Travel Networking. "With 2022 now looking very promising for lift-off in the adventure travel sector, the timing is spot-on. We’ve received so much support from the travel trade throughout the planning stage – it’s evident they are keen to get back together under one roof and have their voices heard."
Agenda highlights include:
- Spotlight on 2022 and UK consumer insights
- How do you solve a problem like carbon?
- Global responsibility – how well are we doing?
- What is the future for domestic adventure tourism?
- Marketing – pushing the reset button
- The value of nature
- Recovering continents – an open discussion featuring representatives from Atta, Lata and Pata
- Updates from destination partners exploring product, sustainability efforts and post-pandemic recovery
Speakers and panellists will include: Exodus, Spike Insight, Macs Adventure, ecollective, Wild Dog Design, Mr Zen, TTG Media, The Trip Group, Hotelplan UK, Animondial, South African Tourism, Active England, Adventure Tours UK, Explore Worldwide, Wanderlust, and The Times and Sunday Times.
