The company is part of Florida specialist operator Ocean Holidays, which is now selling through agents.

Fagg, who was previously national account manager at Saga Holidays, will be part of an expanded trade sales team and support Ocean Beds’ trade partners.

In her new role, Fagg will work with Clare Harvey, Ocean Holidays’ B2B key account director,  and will be responsible for managing Ocean Beds’ existing portfolio of operators, bed banks, online travel agencies and other third-party suppliers.

During the pandemic, Fagg worked in health and social projects for the NHS but said "the pull of the industry" saw her choose the role with Ocean Beds.

Harry Hastings, co-chief executive of Ocean Holidays, said: “We’re delighted to be increasing our investment in the trade with the hire of Sukina. She combines a passion for the industry with a wealth of knowledge and experience.

“She will be pivotal in supporting the team to service existing Ocean Beds accounts and support the growth of Ocean Florida Trade which is now working with travel agents across the UK. Sukina joins us at an exciting time as we look to take the next step on our growth journey.”