Since 2007, Palmer has served Tauck in a variety of operational and planning roles, most recently as a senior vice president where he oversaw the company’s worldwide operations, brand management, strategic planning and new business initiatives.

He has also been a member of the company’s executive team since 2015.

In making the announcement, Tauck chief executive Dan Maher said Palmer has "excelled in every responsibility he has taken on" at Tauck. 

"He has helped the company achieve our highest guest satisfaction scores and guest retention rates in Tauck’s history, while accelerating our go-to-market efforts that allow earlier bookings to better serve our guests and travel advisor partners," he added.

Palmer was said to be "instrumental" in the development of Tauck’s small-group land tour departures, the addition of shore excursion choices to the company’s European river cruises and the expansion of small ship ocean cruising.

Palmer said he was "humbled and grateful" after hearing of the promotion, and claims Tauck is already "well along" on its recovery from the Covid-19 pandemic.

"I’m looking forward to helping Tauck emerge as a stronger, smarter company – one that’s even better at serving our guests and travel advisor partners while fulfilling our essential purpose of delivering life-changing travel experiences," he said.

Prior to joining Tauck, Palmer was chief operating officer for the AGX Corporation, and a vice president at Li & Fung USA.