Sabre vies for market share growth

The travel technology provider has announced a series of strategic priorities to accelerate growth, deliver revenue and improve the firm’s margin structure.

Sabre’s initiatives include accelerating new IT capabilities, processes and intelligence to enable suppliers to retail personalised offers through all channels and unlock more value per passenger.

A 10-year partnership with Google will see Sabre improve its technology capability by migrating the company’s IT infrastructure to Google Cloud’s services, leveraging data analytics tools to enhance current and future projects by providing insights to help improve operational efficiency.

Meanwhile, a collaboration with Accor sees Sabre plan to build a full-service property management system, combining central reservation and limited-service property management systems within a cloud-native platform.

Sabre is also seeking to increase the value of supplier offers and the GDS by integrating New Distribution Capability (NDC) content. This will enable airlines to distribute personalised offers through Sabre’s marketplace as well as their direct channels.

In the low-cost carrier (LCC) space, Sabre is looking to create more ways in which LCCs can retail and distribute content, as well as scale the offering of Radixx, Sabre’s recently acquired LCC provider.

Sean Menke, president and chief executive at Sabre, said: “We are committed to helping our customers operate more efficiently, drive revenue and offer personalised traveller experiences that create greater loyalty. Over the last year, we continued to see shifts in the travel eco-system, resulting in the changing needs of our airline, hotel and agency customers. We are thinking critically about how the retailing, distribution and fulfilment of travel will continue to evolve over the next decade and how each of these elements will become even more interconnected and interdependent.

“At Sabre, we have the vision, the expertise and the planned investments in our end-to-end capabilities to become the trusted technology partner that brings it all together on one advanced travel platform. Building on the momentum we generated in 2019, we have committed $150 million in 2020 to support the five strategic priorities and better position Sabre for revenue and share growth going forward. These priorities are designed to significantly enhance our technology and product offerings, increase our addressable market and create meaningful opportunities for profitable growth.”