Speaking at WTM London, Dimple Melwani, chief executive of the Tenerife Tourism Corporation, revealed tourism numbers have increased from around 15.1 million in 2019 to 16.2 million in 2023.
However, she stressed tourism arrivals are spread out evenly across the year, with no single month accounting for more than 10% of the annual total.
"In the Canary Islands, we are far from the rates of tourist overcrowding of other competing destinations in the Mediterranean area, and much further away from urban destinations who suffer even more from this reality,” she said.
