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The Adventure People secures seven-figure investment

Operators
Will Payne
4 March 2022

The Adventure People has secured a seven-figure investment from former Bourne Leisure majority shareholders, the Harris Family.

Chief executive Chris Roche said the backing will allow the company to "pursue our goal of being the global market leader for adventure and experience based holidays"

Roche said the brand was open to approaches from agents keen to work with the business

As part of the financial injection, Paul Harris will join the operator’s board and bring a "wealth of experience" in travel and corporate finance. 

The Harris Family sold its majority stake in Butlin’s, Warner Leisure Hotels and Haven parent company Bourne Leisure last year.

The Adventure People is in the process of doubling the size of its technology team as well as hiring for roles in sales, marketing and commercial.

Chief executive Chris Roche said the company has found the past two years "incredibly challenging".