Opening doors
The parks are connected by Riverland Dubai, a retail and dining destination, which also includes a Polynesian-themed family hotel named Lapita.
The three-year project might be complete, but as Munoz confirms, the owners have no intention of standing still. “The ambition is to keep growing the destination,” he says.
Which is why work has already begun on Dubai Parks and Resorts’ fourth park, Six Flags Dubai – the Middle East’s first Six Flags park – which is expected to open in late 2019 and will be largely targeted at the Gulf states market.
Six Flags’ addition to the development, which stands opposite the Palm Jebel Ali, is 42 miles from Dubai airport and 37 miles from Abu Dhabi airport and will take the destination to 30.6 million square feet.
“Saudi Arabia, Kuwait, Oman and India will be our biggest markets – there has been a demand for this type of attraction in the region for some time,” says Munoz. “Previously these countries would have to fly for five or six hours to reach something of this kind.”
A total of 4,000 jobs have been created with the parks’ openings. Multiple languages will be spoken by the staff, and all information will be listed in Arabic and English.
And Munoz insists the UK travel trade will be – and has already begun to be – a key part of Dubai Parks and Resorts’ distribution. “[They are] great at dealing with these products,” he adds.
Distribution deals
Major UK agencies and operators have signed joint marketing deals to package the attraction, while DoSomethingDifferent.com and Attraction World also sell tickets, which agents can earn commission on.
Munoz says he and his colleagues also used a recent visit to the UK for World Travel Market London 2016 to take the opportunity to “travel up and down the country” training agents. An online training programme also features incentives and competitions.
Meanwhile Munoz reveals plans are afoot for fam trips next year, for agents at both multiples and independents. “We want to be distributed by the largest amount of travel agents possible,” he adds.
“We want to thank UK agents for their support so far – we have had positive feedback.
“In my experience, the UK travel trade is very proactive and professional and agents provide great service for their customers.”
He is optimistic that the resort’s parks, such as Bollywood Parks Dubai, will help attract new theme park audiences – both within the UK and elsewhere.
“We hope to attract Indian communities living in the UK and in other countries outside of India, as well as India itself,” he says.
“As far as I’m aware, Bollywood sells more cinema tickets than Hollywood. It made sense to us to build a park themed on that.”
Bollywood Parks Dubai has been designed to “recreate the Bollywood experience” through themed attractions and rides spread across five zones: Bollywood Boulevard, Mumbai Chowk, Rustic Ravine, Royal Plaza and Bollywood Film Studios.
“Visitors will experience bold action, colourful storytelling and captivating dance sequences inspired by nine popular films,” said DXB Entertainments PJSC in a statement.
These films comprise Rock On!!, Don, Lagaan, Sholay, Dabangg, Mughal-e-Azam, Zindagi Na Milegi Dobara, RA.One and Krrish.
The park’s flagship offering is the 850-seater Rajmahal Theatre, which will host a separately ticketed Broadway-style, Bollywood-themed show. During the day, the park will have up to 20 live shows across five stages, while the park also features six themed restaurants.
With its role as the largest entertainment destination in the region, Dubai Parks and Resorts is intended to support the UAE’s “tourism vision” and grow the family leisure industry in the region.
Asked whether Dubai Parks and Resorts could eventually overtake some of the more established international theme park brands, Munoz insists: “We don’t want to compare ourselves to anyone else.
“We definitely want to be widely recognised, but our focus is on delivering an amazing experience with great entertainment and service.”
“In my experience the UK travel trade is very proactive and professional, and agents provide great service for their customers. We want to thank UK agents for their support so far – we have had positive feedback.”
Julien Munoz
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Pre-purchased one-day single standard adult tickets will range from £49 to £68 and day tickets for multiple parks will range from £98 to £182.
The One Day All Parks Hopper Pass costs £98 for adults and £88 for children. A Three Days All Parks Hopper Pass costs £178 for adults and £162 for children.
Dubai Parks and Resorts will also feature a VIP ticket priced at £307 per day that will include a personal tour guide, discounts on food and fast-track entry to rides.
