Skip to main content

‘Think big, but stay grounded,’ Karren Brady advises travel businesses

Business
Ilaria Grasso Macola
18 April 2023

Businesses can set themselves apart from their competitors by thinking big and establishing a longer-term vision while retaining a small firm mentality, Baroness Karren Brady has advised the travel industry.

‘Think big, but stay grounded,’ Karren Brady advises travel businesses

Karren Brady addressed the Barclays Travel Forum on Turesday

Good businesses are those that are "flexible, innovative, entrepreneurial and diverse", Brady told delegates at the Barclays Travel Forum on Tuesday (18 April). “Too many businesses have too many like-minded people from the same background, [with the] same education and beliefs.”

 

Brady, who rose to fame in 1993 after being appointed managing director of Birmingham City aged just 23, has always been a champion of diversity in businesses, especially when it comes to women.