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Thomas Cook boss spells out ambitions for brand under new owner

Europe
Gary Noakes
5 September 2024

Thomas Cook chief executive Alan French has vowed to grow the brand – now an OTA – into one “that makes a material difference to the European market” following its sale to Poland’s eSky Group.

Thomas Cook boss spells out ambitions for brand under new owner

Alan French will remain in his chief executive role despite the sale of Thomas Cook

Speaking to TTG as eSky’s acquisition was confirmed in China and the UK, French said he saw opportunities to strengthen the brand’s position in Ireland and to offer more long-haul using its new owner’s flight stock.

French said the business carried around 100,000 UK passengers last year with total transaction value of around £90 million, and had made a “small profit” in the first half of 2024 with a UK market share of around 2%.

This had followed two years of losses, he said. “We launched the business very quickly in 2020 at what we thought was the back end of Covid,” French told TTG.