Andy Squirrell, managing director of Titan Travel, said the overhaul "symbolises our continued pursuit for innovation, excitement, and quality" as the company enters its 45th year of business.

"As well as a new and distinctive creative look and feel, our new brand promise reflects our spirit and love of travel as well as the reassurance of a hassle-free holiday where everything is planned to a tee, and everything is taken care of," he added.

Titan’s new brand position will be rolled out across all communications over the next couple of months, with a new TV advert set to launch in December.

Meanwhile, the firm is doubling its trade incentive throughout November to a £20 Lifestyle voucher for every new river cruise booking departing in 2023.

The incentive is available for all agents who confirm a new Titan river cruise between 1-30 November, onboard River Discovery II or Serenade 1.

Available on all 2023 departures only, agents will automatically receive a £20 Lifestyle voucher incentive following the confirmation of their booking.