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Tourism Australia makes trade pledge ahead of border reopening

Government
Will Payne
7 February 2022

Tourism Australia has said it will work with trade and distribution partners on dedicated marketing campaigns to urge travellers to holiday in the country ahead of its planned reopening.

The tourist board will launch a new campaign to 'welcome leisure travellers back' in the coming weeks

On Monday (7 February), the Australian government confirmed plans to reopen its border to fully vaccinated international arrivals from 21 February. 

Following the announcement, Tourism Australia said it will be working with agents on dedicated marketing campaigns in the coming weeks in a bid to "welcome leisure travellers back".

Managing director of the tourist board Phillipa Harrison described the move to reopen as a "significant step" in rebuilding international visitation from Australia’s overseas tourism markets.