On Monday (7 February), the Australian government confirmed plans to reopen its border to fully vaccinated international arrivals from 21 February. 

Following the announcement, Tourism Australia said it will be working with agents on dedicated marketing campaigns in the coming weeks in a bid to "welcome leisure travellers back".

Managing director of the tourist board Phillipa Harrison described the move to reopen as a "significant step" in rebuilding international visitation from Australia’s overseas tourism markets.

"Tourism Australia will be working with its trade and distribution partners on dedicated marketing campaigns to urge travellers to come and enjoy all the incredible tourism experiences that await them in Australia," she added.

"Australia has long been a popular outbound destination for British travellers, with more than 700,000 visitors travelling to our country annually pre-Covid, and we are really excited that we will have the opportunity to welcome back visitors from the UK, one of our key international markets, as travel resumes. "

As part of the campaign, Tourism Australia will work with a range of distribution and airline partners to drive recovery for Australia’s tourism economy by providing offers aimed at stimulating travel to the country from the UK.