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Tourism Ireland names Google's Alice Mansergh new chief executive

Destinations
James Chapple
31 May 2023

Tourism Ireland has named Google’s customer solutions managing director UK and Ireland and corporate reputation lead EMEA, Alice Mansergh, its new chief executive.

Tourism Ireland names Google's Alice Mansergh new chief executive

Mansergh has served on the board of Failte Ireland

Mansergh, who is currently based in Dublin and has for the past five years served on the board of Ireland’s national tourism development authority Failte Ireland, will take up the role in September.

Tourism Ireland said Mansergh would bring almost 20 years’ strategic leadership experience to the role, as well as "wide experience" working with travel industry partners.

Mansergh joined Google in 2004 and has held a range of senior roles with the US tech giant, including head of operations UK and Ireland, head of B2B customer marketing EMEA, head of Chrome marketing EMEA, and director of consumer marketing in the UK.