The firm took over the Piccadilly Lights in London on Monday (30 January) with the destination’s iconic floating whale shark for the UK launch of the Walking On A Dream campaign.
See the campaign in the video below:
Alongside the 3D billboard, Tourism Western Australia is giving away two flights to the destination, courtesy of Emirates, with a boarding pass promotion taking place across London on Monday (30 January).
Members of the public will have the chance to win a boarding pass at Piccadilly Circus, Canary Wharf and Holland Park, one of which will be the winning ticket to WA.
Tourism Western Australia managing director Carolyn Turnbull said: "The UK is an important visitor market for Western Australia and the Piccadilly Lights placement elevates the state as a world-class destination in a crowded travel marketplace."
