The firm took over the Piccadilly Lights in London on Monday (30 January) with the destination’s iconic floating whale shark for the UK launch of the Walking On A Dream campaign.
See the campaign in the video below:
Tourism Western Australia has revealed a new global tourism brand campaign to help boost visitor numbers.
The firm took over the Piccadilly Lights in London on Monday (30 January) with the destination’s iconic floating whale shark for the UK launch of the Walking On A Dream campaign.
See the campaign in the video below:
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Tourism Western Australia has revealed a new global tourism brand campaign to help boost visitor numbers.
The firm took over the Piccadilly Lights in London on Monday (30 January) with the destination’s iconic floating whale shark for the UK launch of the Walking On A Dream campaign.
See the campaign in the video below:
Alongside the 3D billboard, Tourism Western Australia is giving away two flights to the destination, courtesy of Emirates, with a boarding pass promotion taking place across London on Monday (30 January).
Members of the public will have the chance to win a boarding pass at Piccadilly Circus, Canary Wharf and Holland Park, one of which will be the winning ticket to WA.
Tourism Western Australia managing director Carolyn Turnbull said: "The UK is an important visitor market for Western Australia and the Piccadilly Lights placement elevates the state as a world-class destination in a crowded travel marketplace."
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