Explore Worldwide sent sales records tumbling last month, with the adventure specialist recording its best single day ever for sales, as well as its best-ever week, with January 2024 going on to prove its best-ever month.
Explore achieved its best-ever month in January
The operator’s sales via the trade, in particular, increased by 11% year-on-year between 1 and 18 January 2024, with booking from Trailfinders up by 99% compared with the same month last year.
Explore said trade sales were a top priority after making two new appointments to its UK team, while growth in its North American and Anzac markets signalling sales growth through agents.
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