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Traditional seasonality coming back as travellers regain confidence

Destinations
Ilaria Grasso Macola
21 March 2024

Traditional seasonality is making a comeback this year as travellers continue to regain their confidence following the pandemic, and in spite of the volatile economic environment.

Embracing the web

The 18th WTM London Ministers' Summit focused on AI and its use among destinations and travel businesses (Credit: iStock)

Skyscanner’s latest Horizon report reveals European travellers are planning their holidays further in advance, with 13% booking between 60 and 89 days prior to travel, and more than a third – 37% – more than 90 days prior to travel. Both stats are up 1% year-on-year.

However, the ongoing cost of living squeeze is having an impact, with the latest Skyscanner data showing people are more readily opting to holiday for less time – and closer to home.

More than half of Europeans (53%) are choosing to explore their own backyards this summer – up 4% year-on-year – with Spain and Greece proving particularly popular.