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Trailfinders cited by watchdog for misleading ad

Operators
Will Payne
15 June 2022

The Advertising Standards Authority (ASA) has upheld a complaint about a Trailfinders brochure, saying its hotel offers were "misleading".

Trailfinders' 43rd store will be in Southampton

The complaint referred to the brand’s Australia and Pacific 2021-2022 brochure, which contained text under individual holidays which read: "Trailfinders Offers – 3rd night free – free room upgrade".

Further on in the brochure, on page 208, text stated: "Due to the complexity, dynamism and varied restrictions that apply to special offers, we only give a general indication of available offers. Please call for full details."

Further on it stated special offers can be "withdrawn or amended at any time".

The complainant, who chose a holiday on the basis of the offers but was told they were not available on the chosen dates, challenged whether the ad was misleading.