Oriele Frank, co-founder and chief product and sustainability officer at B Corp-certified beauty brand Elemis, said travel companies should begin their sustainability journeys by identifying which of the UN’s 17 Sustainable Development Goals (SDGs) apply to them.
"Engage your people, bring them along with you on the journey to support you," Frank told delegates at TTG’s Fairer Travel Sustainability Forum on Tuesday (4 July). "Start with the UN’s SDGs and choose the ones applicable to your brand – use your company’s younger staff for a different perspective.
