During the month, 15 of the company’s top 20 sales days of all time were recorded, including its single highest day total of £7.8 million on 31 January.

Premium sales showed a marked 19% rise, making up £75 million of the total. A significant portion came from bespoke packages, which accounted for more than 5,000 bookings. In addition, UK corporate travel sales reached £23.3 million.

Steve Byrne, Travel Counsellors chief executive, said: “We are delighted with the strong sales during peaks, which reflects the dedication, passion and hard work of every individual in our global community, who are all committed to achieving their personal best."

Byrne added: “Each booking is not just a sale, though; it represents the exceptional care and personalised service that our Travel Counsellors provide, building lasting relationships and driving both new and repeat business.”
 
More than 300 Travel Counsellors celebrated their best-ever month, while 125 achieved total sales of over £200,000 in January.

The brand has now added TC Journeys to its tech platform, featuring around 280 itineraries that it said reinforced its position “as a leading tour operator”.