Travel Counsellors has created new marketing assets, learning materials and guides – including a dedicated microsite – to underpin a year-long responsible travel campaign launched off the back of Earth Day (22 April).
(Credit: iStock)
The homeworking firm has pledged to do more to help individual Travel Counsellors communicate and spread key teachings and learnings on responsible travel with the aim of bringing consumers up to speed on how they can ultimately reduce their carbon footprint.
New resources will cover sustainable destinations and hotels, and highlight ways agents can support their clients in making choices that benefit local tourism-dependent communities and indigenous wildlife.
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