Speaking during Spain’s inaugural Sustainability Day in London on Wednesday (26 April), Miguel Sanz said the industry "must work harder" to educate travellers on how to holiday sustainably.
"We need to, as an industry, help and inform people about the sustainable transformation of the tourism industry," he told delegates. "We need to educate travellers on how to travel sustainably – and that is a task we all have as an industry."
Sanz also warned the global travel sector "still has a long way to go" to achieve its 2050 net-zero emissions goals.
