Seed, who started her career with Co-op Travel as an apprentice prior to its merger with Thomas Cook, brings more than 25 years’ travel industry experience to the role.
She held a variety of roles with Co-op and Cook before joining the agent and operator’s training team, during which time she worked on creating training programmes for the business.
Her work since 2019 with a training provider has seen her deploy her skills in high street agencies, as well as other sectors, to support coaches and review processes.