In his new role, Harding will help drive growth and recruitment as well as onboarding new recruits into company’s community. 

Karina Fox-Andrews, meanwhile, has been promoted from head of high-performance sales to director of sales and performance.

She will drive performance among Travel Counsellors and ensure the firm provides them “with a scalable blend of personal and digital sales support when they need it most”, the company added. 

Head of commercial Simon Ward has been made director of supplier partner connectivity and strategy. He will lead Travel Counsellors’ supplier connectivity strategy and relationships. 

Elsewhere, Chris Barker has been promoted to director of digital products, while Linsay Wright is now director of standards, compliance and risk, and Victoria Fox director of communications. 

The promotions coincide with the homeworking giant’s annual conference, which will be held in Manchester this weekend.