“Despite the heatwave across Europe, the demand for travel is showing no sign of slowing down with thousands of Brits preparing for summer holidays as the schools break up,” said chief executive Julia Lo Bue-Said on Monday (17 July). 

“Across the Advantage membership we have not seen cancellations as a result of the heatwave and we do not expect it to see travellers deciding not to travel due to the weather, particularly with the met office forecasting a month of rain for the UK.”

Her comments come as the government has released severe weather warnings for several southern European countries – including Spain and Greece – over the past couple of weeks.

According to weather forecasts, temperatures are set to hit more than 40 degrees in the likes of Sevilla and Granada, while reaching up to 41 degrees in the eastern Peloponnese and 40 in the Ionian Islands, such as Kefalonia and Zante. 

While the European Meteorological Services has launched a high temperature warning for sought-after destinations such as Sicily and Sardinia.

“However, it remains essential for travellers visiting destinations with intense heat to stay safe and follow local guidance,” Lo Bue-Said added. “We advise to stay hydrated, minimise the risk of sunburn by making sure sunscreen is continually applied, and avoid being outdoors during peak hours when the sun is at its strongest.”