The Vaccinaid campaign, which is run by Unicef and Crowdfunder UK, has taken on a renewed drive this week in honour of World Immunisation Week, which takes place from 24-30 April and aims to promote the use of vaccines to protect people of all ages against disease.
The VaccinAid campaign calls on the nation to “give the world a shot” and help provide nearly two billion Covid-19 vaccines to health workers and the most high risk and vulnerable people on our planet – in a move that will be crucial in helping the travel industry get back on track.
TTG has been named a “Champion Partner” and is appealing to the travel industry to get involved to support the drive, building on the United Nations’ premise that “none of us is safe until all of us are safe”.
Travel firms can get involved in a number of ways – from encouraging staff within your company to support the initiative to promoting the campaign to customers to encourage them to donate.
Companies are also urged to download the “Give the World a Shot” marketing assets, which can be found here, to show their support, (as demonstrated on the TTG logo on ttgmedia.com).
All money raised will help Unicef purchase and deliver nearly two billion Covid-19 vaccines this year, as well as tests and treatments, to 190 countries around the world through the global Covax initiative.
Duncan Parker, charity and philanthropy director at Crowdfunder, said: “People around the world have been devastated by this pandemic. We want to ‘give the world a shot’ and ensure the most vulnerable communities are vaccinated, something which in turn will be key for helping restore sectors that have been decimated by this crisis – including the travel industry.
“We’re appealing to all those working in travel to help with the campaign – either by donating funds or raising awareness of the campaign with your customers. None of us is safe until all of us are safe – and we all have a role to play in ensuring this happens sooner rather than later.”
Daniel Pearce, CEO of TTG Media, which has been named a “champion” of the campaign, said: “TTG’s mission is to promote a smarter, better, fairer travel industry so we jumped at the chance to support such an important campaign because it’s on all of us to help ensure everyone around the world receives a vaccine.
“But we need all of the travel industry to get behind this campaign and ‘give the world a shot’. The travel industry will not be able to fully resume until all the world is safe. Please let’s help raise awareness and donate whatever you can to help vaccinate the world’s most vulnerable people, and get the travel industry get back to business.”
VaccinAid is supported by the NHS as well as leading faith groups including the Church of England, Office of the Chief Rabbi and the Mosques and Imams National Advisory Board, in addition to a raft of businesses and celebrity supporters.
Unicef has described it as “the biggest health operation in history to ensure no one is left behind in the efforts to eradicate Covid-19 and its devastating impact”.
To help Give The World A Shot, you can donate here.
