Both the US and China have seen a slower rebound in visitor spend than anticipated, even though international spending last year increased 33.1% to hit $1.63 trillion.
The global tourism body’s 2024 Economic Impact Research (EIR), expects travel and tourism to contribute an additional $770 billion beyond its previous record this year.
The WTTC said this achievement would ensure the sector stamped its “authority as a global economic powerhouse, generating one in every 10 US dollars worldwide”. It also expects 142 of the 185 countries it analysed to outperform national records.
