Travel Republic Cruise will offer will feature both ex-UK and fly cruises to a range of destinations.

TTG broke the news that dnata was set to take a stake in Imagine Cruising earlier this year. The Dubai-based company now owns 51% of the business.

Ian Simmonds, managing director for Travel Republic said: “Travel Republic aims to make it possible for everybody to have the holiday they really want, and with the addition of cruise, we now offer an unparalleled range of options to UK holidaymakers.

"Imagine Cruising have an enviable reputation and range of exclusive Cruise and Stay holidays that will appeal to Travel Republic customers.”

Peter Shanks, development director Imagine Cruising said: “As cruise becomes a mainstream holiday choice it makes sense to offer Travel Republic customers a comprehensive cruise proposition.”

All cruises will be promoted through the Travel Republic website from today and through a comprehensive marketing campaign throughout December and January.