The cruise line, which unveiled its first ship Scarlet Lady in Dover last month, has developed Voyage Store in partnership with Aviate as a dedicated trade channel to allow agents, who have been dubbed First Mates, to sell its trips.

Agents are being given the chance to win a champagne bus tour of London before attending The Travel Industry Awards by TTG at Magazine London on 10 September.

Shane Riley, Virgin Voyages’ associate vice-president UK and Australia, said: “We’re so excited to partner with The Travel Industry Awards by TTG to give our winners a chance to travel to the awards in style.

“Shake for Champagne is one of our talked-about features onboard Scarlet Lady, and we can’t wait to give First Mates a taste of the Virgin Voyages hospitality onboard our ‘Bubble Bus’. Free-flowing champagne and a chance to take in the sights of London, followed by an evening at The Travel Industry Awards by TTG, awaits our winners.”

All agents have to do to be in with a chance of winning a place at the awards is to become a partner with Virgin Voyages and Voyage Store at trade-voyagestore.com between 2 March and 13 April 2020.