The partnership, the technology company claimed, will provide agencies with affordable solutions to enhance their websites into fully bookable and interactive platforms.
Tripian, which launched in 2016 as a consumer-facing travel app, pivoted in 2018 to a B2B company, offering tourism and sustainable travel solutions with hyper-personalisation for each traveller.
Tripian’s AI-powered trip planning eco-system delivers personalised travel content and services based on user profiles and behaviours.
Meanwhile, the company’s recommendation engine allows travellers to "feel like locals" wherever they go, promoting local businesses and offering authentic experiences off the beaten track.