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Travellers in 2017 set to be currency-conscious but willing to consider long-haul city breaks

Hotels
Sophie Griffiths
27 December 2016

Holidaymakers in 2017 will be currency-conscious, tech savvy and willing to consider long-haul city breaks, Abta has predicted.

Family holiday - beach (stock)

Research from a poll of 1,926 consumers found that short-haul destinations outside the Eurozone, such as Croatia, were proving popular, although the association tipped Spain and Portugal to remain in demand due to the move away from north Africa, with Italy and Cyprus also “strong”. It added that Cape Verde and Mexico were also selling well.

In its 2016 market overview, Abta said overall the summer holiday market this year was up 5% compared with 2015, with the big winners named as Portugal up 23%, Spain 20% and Cyprus 17%.