The new Inspire and Compare booking funnel will give travel companies a new customer acquisition path, by connecting prospective clients with Icelolly’s holiday comparison capability through Trending Travel’s online platform.

Customers who take an interest in a certain destination will be transferred to Icelolly.com to view available offers for their preferred country, before being taken to tour operators and OTAs in the UK to finalise their booking.

Richard Singer, chief executive of Ice Travel Group, said: "I am excited by this collaboration which will introduce a wider audience to Icelolly.com. This will allow us to continue to grow booking volumes via social media for our Atol bonded travel partners."

Trending Travel investor and board consultant Steve Endacott said: "By using engaging content and influencer-led marketing, Trending Travel has proved they can create a huge response to the current demand in the sector."